Philip Kotler text Jakarta Erlangga 0 Ed. 12 id xxvi, 412 p.: ill.; 26 cm Pemasaran 658.8 978-979-033-132-7 250804 20250804105048 INLIS000000000005739 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)