Philip Kotler text London Prentice/Hall Intertional 1984 id 794 Hal 658.81 0-13-558024-2 250804 20250804103950 INLIS000000000000575 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)